Adidas & Ye Partnership · Case Study & Analysis · a deep-dive into one of the most consequential brand partnerships and breakups in modern marketing – what Adidas gained, what it risked, and how the collapse reshaped its brand position.
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TCU Portfolio
A collection of case studies, campaigns, pitch books, and strategic marketing plans — built through Strategic Communication and business coursework at TCU and while studying abroad, for brands like Adidas, Glossier, Twix, Liquid Death, and Savini Tartufi.
Featured Projects
A selection of the work, brand by brand:
Glossier · Pitch Book & Creative Brief · a pitch book and accompanying creative brief for the beauty brand – positioning, audience, and creative direction in one package.
Liquid Death · Research Report · a deep-dive into one of the loudest brands in beverage – how an irreverent identity turned canned water into a cult following.
Twix · New Blood Competition Campaign · a full campaign concept developed for the New Blood competition – from insight and strategy through creative execution.
Savini Tartufi · Marketing Strategy · new concepts and strategies for a family-owned Italian truffle company based in Tuscany, developed while studying abroad in Italy.